Solution

Consumer marketers succeed by focusing on their customer. They know they must solve a problem or fulfill a practical or emotional need. What if environmental organizations and activists took the same approach?   We do...

ecoAmerica uses the consumer marketing practices that work so well in the business world to engage mainstream Americans in caring for our environment and climate. We start with people, using sophisticated research to understand their priorities. Then we foster strategic partnerships with corporations and NGO's and develop innovative engagement marketing programs that ask Americans to "do" something, connecting the benefits of fulfilling their personal needs with mutual benefits of participating in environmental and climate solutions. We help people make better personal and civic choices while also enhancing the success of our partners.

Learn about ecoAmerica programs

Find out who are ecoAmerica partners